The business of logistics Essay Example | Topics and Well Written Essays - 1000 words

The business of logistics - Essay Example The acquisition was aimed to invest in future infrastructure, increase industriy syngeries, leverage scale of economics, improve competitive positioning and thereby reduce operational and management costs. The business of airlines being very volatile and Toll's competitor having the majority shareholding in Virgin Blue,overcapacity in the shipping business and problematic rail business it was difficult for Toll to establish a firm foothold toward leadership position in the logistics industry. Toll had only two alternatives to either to merge with some bigger international transport company to achieve its strategic goal or acquire related business of high standing to get business opportunities to expand further and consolidate its position. Toll had the vision to get advantage by acquiring Patrick but still there were several internal risk involved. Whether the acquisition would generate synergy and integrated cost saving. Whether investment in an aging infrastructure of Patrick corporation would prove productive or turn negative in future. Will the acquisition build competitive advantage for Toll's business in the logistic industry. Patrick corporation themselves needed to be reorganized and restructured with injection of massive funds of $1.1 billion to stablize. These were challenging questions for the leadership to answer. However, the oportunity in the industry after acquisition was great to hold about 15% of the market share with the revenues of both the transport giants that was about $5.1 billion in 2005. This market share would transform them to formidable position in the domestic and international transport and storage market. Toll and Patrick both had massive transport and storage assets which is likely to be over $7.3 billion after consolidation. This asset strength would put them into strategic and competitive advantage position to command leadership in the industry. Patrrick had a massive asset worth $4.6 billion. They had 14 major operating divisions to earn regular revenues: Patrick Terminal as the largest operator of container terminal to provide high technology logistics movement. Patrick Autocare- that offers an integrated service of processing, distribution and storage of motor vehicles that operates in partnership with Patrick Stevedoring. Patrick Port Services- that offer a national network of land based services to importers and exporters, shipping lines, freight forwarding agents, and customs brokers. Patrick PortLink- the interface provider between Patrick's road, rail and stevedoring services - Patrick Intermodal operates a national network of interstate transport, warehousing, distribution and wharf cartage services. - Patrick Defense Logistics provides logistics support services to the Defense sector, including commercial and government organizations with specialist project management requirements - Patrick International Freight services to Australian importers and exporters. - Patrick Air Services is the airline ground handling business of Patrick Corporation Toll Holdings will be able to utilize

Questions3 Assignment Example | Topics and Well Written Essays - 750 words

Questions3 - Assignment Example s a competitive advantage over others in the industry, the managers should carefully keep track of all the actions that have occurred and those which are anticipated too. The marketing calendars therefore come in handy to provide the managers with the opportunity to keep track of what it is expected to be done for the firm to attain a competitive advantage. Indeed, many organizations in the apparel or fashion industry use the marketing calendar to enable them to be able to network all the components existing in the company’s program. For instance, the companies use the marketing calendars to enable them plan their budgets thus helping them to avoid unforeseen expenditures. Moreover, the calendar prevents managers from engaging in â€Å"miss marketing,† prevents marketing lapses, and helps in staffing, planning and buying. The marketing calendar has three key components that should be put into consideration in order to make the company successful. The first component, Environmental Assessment, is the study of both the internal and external environment of the company so as to identify the various opportunities and threats which. Accessing the enables the company to establish the needs of the customers thereby enabling them to make necessary adjustments and improvements to meet these needs. The second component is Strategic Planning which is a continuous process of decision making that is based on methodical assessment of the environment in order to determine the action that the organization ought to do so as to attain a particular set of goals or objectives. In addition, since strategic planning is a blueprint for the company’s decision making, this component enables the staff to meet the various fashion needs of the customers. The last component is Implementation, which aims at clarifying the c ontribution of each department towards meeting the identified needs of customers. This component therefore integrates the marketing elements throughout the organization